Big Willow Creative was founded by Manny Peterson to craft digital spaces where expertise meets storytelling. With a focus on social-first content, we develop and grow digital media properties that inform, inspire, and engage — starting with the flagship Instagram account @MannyOnGuitar. Each property is built with intention, designed not just to capture attention but to hold it through substance and purpose. For mid-market brands looking to connect with audiences in an authentic, high-trust environment, we offer bespoke content partnerships that feel more like collaborations than campaigns.